Britain's DMA Launches Brand Experience Strategy Group

A new brand experience strategy group has been established within Britain's Direct Marketing Association.

Brand experience marketing is a fast-growing medium, and the new division aims to reflect its significance. The focus of the group is to position brand experience marketing as an industry standard within direct marketing while promoting best practices.

Wendy Hooper of Carbon Marketing will chair the group, which includes existing and new DMA UK members from brand experience companies. The group will encourage a dialogue with other DM groups to create a platform for the importance of brand experience marketing.

The DMA UK is the largest direct and interactive marketing trade organization in Britain, with more than 900 corporate members.