Britain's DMA Launches Brand Experience Strategy Group

Share this article:

A new brand experience strategy group has been established within Britain's Direct Marketing Association.

Brand experience marketing is a fast-growing medium, and the new division aims to reflect its significance. The focus of the group is to position brand experience marketing as an industry standard within direct marketing while promoting best practices.

Wendy Hooper of Carbon Marketing will chair the group, which includes existing and new DMA UK members from brand experience companies. The group will encourage a dialogue with other DM groups to create a platform for the importance of brand experience marketing.

The DMA UK is the largest direct and interactive marketing trade organization in Britain, with more than 900 corporate members.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...

Word to the Wise: Programmatic Direct

Word to the Wise: Programmatic Direct

What is programmatic direct?

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.