BrightSpot Media partners with Major League Baseball and XM Radio Canada

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BrightSpot Media, an emerging online video advertising platform, has introduced several new promotions from MLB.com, the official Web site of Major League Baseball, and XM Satellite Radio Canada.

BrightSpot Media's BrightSpot.tv platform allows consumers to sign up for subscriptions to these services for free, in exchange for watching online video advertisements. Customers can elect this same deal with existing partners, including GameFly, Napster and NBA.com. To increase relevancy, consumers can opt in for the types of commercials that they are interested in seeing. When their monthly quota of commercial watching is done, they receive free subscriptions to the BrightSpot Media partner of choice.

"Every time we can add a content partner, especially ones as big as Major League Baseball and XM [Canada], we are expanding our customer base, which is good for our advertisers," said Aaron Martens, CEO/co-founder, BrightSpot Media, Scottsdale, AZ. "If we can add a whole new customer [group] to our ad viewing base, that gives our advertisers a much larger audience."

When fully integrated, BrightSpot will have access to more than four million subscribers as a result of its relationships with XM Canada and MLB.com.

Now consumers can pay for their monthly multimedia subscriptions to MLB.com for free by viewing video ads, earning them credit which can then be applied to their monthly MLB.tv or MLB.tv Premium subscriptions that cost $15 and $20 per month in US currency, respectively.

In addition, select XM Satellite Radio subscribers in Canada who are participating in the quarterly payment plan now will have the ability to earn up to $10 each month, or $30 a quarter, good toward their XM Canada satellite radio service, which normally costs $45 per quarter.

BrightSpot plans to continue adding new content partners to further expand its customer reach.

"We are interested in getting into the online video rental space and expanding our game services to include online gaming," Martens added.

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