Grant Lukenbill, Senior Editor
July 15, 1999
Brierley & Partners Wins Star Alliance
Full-service direct marketing agency Brierley & Partners, Dallas, has been selected as the frequent-flyer-program agency of record for the Star Alliance, a global brand network comprised of nine airlines: United Airlines; Air Canada; Air New Zealand; Ansett Australia; Lufthansa; SAS; Thai; Varig; and ANA.
Brierley & Partners will manage the Star Alliance account from its London office.