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Latest Briefs
Lett, Marketsmith announce agreement
October 23, 2008
Lett Direct Inc. Bethany Beach, DE, and Marketsmith Inc. of Morristown, NJ, have signed an agreement to offer joint services.
Vogt in at Datran
October 23, 2008
Patrick Vogt has been named chairman and CEO of Datran Media, a digital marketing technology company based in New York.
MealChime.com from Moosylvania
October 13, 2008
Digital marketing firm Moosylvania has introduced MealChime.com, a new restaurant search site. Domino's Pizza, McDonald's and Hardee's all have signed up as advertising partners for the new site, which will initially serve the St. Louis market.
Bad house calls
August 18, 2008
The Pennsylvania Attorney General has sued two mortgage companies for violating the state's do-not-call laws. Charles A. Ruppersberger IV, doing business as Direct Leadsource, and Justin Harford, doing business as Golden Apple Mortgage, Foote's Inc. and New Equity LLC, were the defendants.
Metric reality and potential
August 15, 2008
ComScore said Tuesday that it will begin providing online ad networks both potential audience reach and actual reach.
Shipped in China
August 15, 2008
United Parcel Service (UPS) has plans to open two $180 million transport hubs in China, according to recent Reuters reports. The company has doubled its head count in China over the past 18 months to around 5,300, but expects that number to increase by at least 1,000 annually over the next 3 to 4 years.
Cannes Festival
June 20, 2008
At last week's Cannes Lions International Advertising Festival, the Direct Lions Grand Prix was awarded to Mumbai's JWT India, for the Times of India entry. The campaign Web site registered more than 1.3 million hits and more than 1 million YouTube downloads.
Time Warner to split off cable TV
May 26, 2008
Time Warner Inc. has announced that it will formally split off its cable TV business, allowing it to focus on cable network, entertainment and publishing operations. Time Warner Cable will pay a total dividend of $10.27 per share.
Phoney business
May 26, 2008
The Federal Trade Commission, in cooperation with more than 30 international, federal, state, and local law enforcement agencies, completed its largest telemarketing fraud sweep last week.
Merck uncomfortably numb after settlement
May 26, 2008
Merck, the manufacturer of painkiller Vioxx, has settled deceptive advertising charges for $58 million and agreed to submit all new television commercials for its drugs to the Food and Drug Administration for review for the next seven years. The agency had challenged Merck's direct-to-consumer television ads, which began in 1999.
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