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Comedy Central's Marketing Strategy Is No Joke
The Beauty of Building a Global Brand With Local Relevance
Though they lack confidence in their mobile strategies and apps, retailers list mobile commerce ninth on their Christmas to-do lists, an eBay study reports.
Instead of thinking about channels first, marketers need think about customers and outcomes.
The company relied on digital to get its growing children's apparel brand off of the ground.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.