Hungry to Amplify Emotional Brand Connections
One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.
The songstress administers #SwiftJustice against Apple Music, bringing the billion-dollar corporation to heel.
Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
A new survey reveals what marketers are getting right—and where they're going wrong on social.