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Petco Aims to Be Top Dog
What's Your Branding Approach When You Are the Cadillac of Brands?
Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.
The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic's brand and its movies.
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
Instagram drives engagement and brand affinity for the car pricing website.