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Data Solves the Questions About.com Couldn't Answer
Symphonic Marketing Moves Customers
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
Here's an interesting lexicon of some of the top terms already making noise this year.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
Growth in marketing spending will come from surprising places, Winterberry Group predicts.