Metric reality and potential

Share this content:
ComScore said Tuesday that it will begin providing online ad networks both potential audience reach and actual reach. The potential reach will be the total number of unduplicated visitors to all sites that each ad network has contracted to deliver advertising to. In other words, this calculation shows the largest potential audience a network could deliver if all parts of the network are used to deliver ads.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Briefs

Follow us on Twitter @dmnews

Latest Jobs: