February 11, 2008
Batanga buys ad network HispanoClick
Hispanic-focused content provider Batanga purchased online ad network HispanoClick, which claims to have a monthly reach of 5.6 million unique Latino users, last week. Terms were not disclosed. HispanoClick's network has more than 800 Hispanic publishers. Advertisers include Verizon Wireless, Kraft, Mazola, the US Army and Western Union.
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