May 16, 2008
Baldwin, Young & Rubicam Exec, dies
Gerald Bernard Baldwin, a 23-year veteran of Young & Rubicam, died May 10 from prostate cancer. He leaves behind his wife, three sons and four grandchildren. Baldwin was known for championing the development of cable TV, DRTV, bartersyndication, unwired radio and TV networksand infomercials.
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