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Date: Thursday, December 8, 2011
Time: 12:00 pm ET / 9:00 am PT
Marketing and IT can no longer operate in silos since today's marketer must use technology to reach potential customers quickly, with less effort than ever before, not to mention getting real-time feedback and then make necessary changes.
All too often, those silos still exist and this webcast will help you understand why and how to break them down for greater cross-departmental collaboration.
Join Allison Watson, corporate VP for the U.S. Marketing & Operations Group at Microsoft, in this informational webcast. Watson is a big believer in greater collaboration between the CMO and CIO. In this detailed webcast, she will discuss the need to design marketing campaigns for the organization that develops customer Relationship management and business intelligence tools. She will also outline ways to do so and discuss the benefits of a combined effort of IT and marketing to your organization.
Featured speaker
Allison Watson, corporate VP, U.S. Marketing & Operations Group, Microsoft
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