Most Recent Articles by Brian Deagan
E-mail marketing, in its current form, is not built to last. Savvy consumers are changing how they view e-mail and are becoming harder to reach. Their savvy is outpacing e-mail service provider (ESP) functionality, casting doubt on e-mail as a long-term, relevant direct marketing tool.
In the online marketing space, it's survival of the fittest. You have to stay on top of trends while correctly forecasting the likelihood of their staying power.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.