Brewer Direct Opens Doors
Based in Los Angeles, Brewer Direct Inc. will focus on custom direct marketing and fundraising programs. Brewer is president/CEO. The agency claims several undisclosed clients have signed on.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
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