Brewer Direct Opens Doors
Based in Los Angeles, Brewer Direct Inc. will focus on custom direct marketing and fundraising programs. Brewer is president/CEO. The agency claims several undisclosed clients have signed on.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?