Breath Mint Site Hopes Naked Postcard Draws Viewers

Share this article:
Christmasmint.com, a seasonal Web site for Oregon Mint Co., has launched a provocative electronic and offline postcard campaign to drive people to the site.


The postcards feature an unclothed woman adorned with Christmas ornaments and was developed by AngryAdvertising.com, New York.


The Oregon Mint e-cards are available on a button at Yahoo.com, where the mint company hopes to see a viral campaign emerge. Physical versions of the cards are being distributed at kiosks in bars, clubs, hotels, bookstores and health clubs in New York, Denver, San Francisco and the South Beach section of Miami.


Oregon Mint makes breath mints designed to help smokers and smokeless tobacco users quit their tobacco habits. Its sites at www.christmasmint.com and www.oregonmint.com sell the mints direct and offer information on stores where the product can be found.


The e-cards and postcards accompany a billboard campaign launched in New York last month that asks, "Got Lungs?"
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.