Brazilian ISP Gains Customer Insight With SPSS

SPSS, a predictive analytics software provider, said yesterday that, one of Brazil's largest Internet service providers, acquired 200,000 new customers and reduced customer churn by 30 percent since implementing its predictive analytics to improve customer service, acquire customers and retain existing ones.

SPSS, Chicago, said needed to determine what type of Internet experience people preferred in order to convert portal visitors into new customers and better retain current customers.

Using SPSS' statistical and data management package SPSS for Windows, the ISP now can segment customers by usage level and churn motives, letting it create loyalty strategies based on discaounts, packaged plans and specified content for each user.

SPSS for Windows also lets segment customers by topic, allowing for upsell opportunities and increased revenue. For example, can e-mail premium sports videos to customers to help them follow their favorite teams.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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