Brazilian ISP Globo.com Gains Customer Insight With SPSS

Share this article:
SPSS, a predictive analytics software provider, said yesterday that Globo.com, one of Brazil's largest Internet service providers, acquired 200,000 new customers and reduced customer churn by 30 percent since implementing its predictive analytics to improve customer service, acquire customers and retain existing ones.


SPSS, Chicago, said Globo.com needed to determine what type of Internet experience people preferred in order to convert portal visitors into new customers and better retain current customers.


Using SPSS' statistical and data management package SPSS for Windows, the ISP now can segment customers by usage level and churn motives, letting it create loyalty strategies based on discaounts, packaged plans and specified content for each user.


SPSS for Windows also lets Globo.com segment customers by topic, allowing for upsell opportunities and increased revenue. For example, Globo.com can e-mail premium sports videos to customers to help them follow their favorite teams.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.