Brazil

Creative agencies see future in Brazil

Creative agencies see future in Brazil

Creative agencies are investing more resources in Brazil as the world's fifth-largest economy transitions from burgeoning market to one shaping others around the globe.

Q&A: Sir Martin Sorrell, CEO, WPP Group

Q&A: Sir Martin Sorrell, CEO, WPP Group

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Direct Marketing News talked with Sir Martin Sorrell, CEO of holding company WPP Group, on Sept. 20 after he spoke at the "Brasil Inc. 2011" event in New York.

Sorrell: This is the decade of Latin America

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Latin American consumers, business and media are critical to marketers' long-term growth, said Sir Martin Sorrell, CEO of holding company WPP Group, on September 20 at the "Brasil Inc 2011" event in New York.

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