Braun's New Syncro the Buzz at Lowe Lintas
The launch will include online and offline advertising as well as direct mail.
Gillette said its latest Syncro technology offers closer shaves than ever before.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.