Braun's New Syncro the Buzz at Lowe Lintas
The launch will include online and offline advertising as well as direct mail.
Gillette said its latest Syncro technology offers closer shaves than ever before.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.