Braun's New Syncro the Buzz at Lowe Lintas
The launch will include online and offline advertising as well as direct mail.
Gillette said its latest Syncro technology offers closer shaves than ever before.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.