Braun Consulting, Unica Sign Partnership Pact

Share this article:
Customer relationship management vendor Unica Corp., Lincoln, MA, yesterday signed a partnership agreement with Braun Consulting, a Chicago-based CRM systems integrator.


The two firms will work closely to help online and offline customers integrate Unica's products with their existing IT infrastructure. In addition, Braun will establish a center of excellence to showcase Unica's analytical CRM and marketing automation systems.


Braun is currently helping customers deploy Affinium, Unica's cross-channel marketing suite for CRM. Affinium provides customers a complete solution, including data mining and predictive modeling, campaign and customer interaction management, real-time personalization and reporting.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.