brands

Wish Farms debuts digital campaign to promote new brand name

Dianna Dilworth January 20, 2010

Wishnatzki Farms, a Florida strawberry farm, launched a digital campaign this week to promote its new consumer brand name, Wish Farms. The effort includes e-mail, social media, viral videos and giveaways.

As brands become publishers: transition with a CRM twist

Matt Goddard, CEO of R2integrated (R2i) December 09, 2009

Brands are now developing proprietary Web content and experience-rich places where they have direct access to and can control interaction with consumers. The Internet as a research and buying engine—and changes in consumer behavior—has turned brands into publishers.

Online consumers heart Google again and show some love for Facebook in Forrester report

Carol Krol November 17, 2009

Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice.

Haggin Marketing rebrands as SolutionSet, merges business units

Frank Washkuch October 19, 2009

Haggin Marketing combined its four divisions into one unit and rebranded itself SolutionSet on October 19. The company merged its original direct and retail marketing group with digital marketing and technology, database marketing and franchise and local marketing units it picked up via acquisition over the past three years.