Tips on what a CPG brand can do to tip the value scale when consumers ask themselves, "What's the difference between this brand and the lower priced store brand?"
We all scream for ice cream, but what two of the top ice cream chains are screaming for is a clue.
The three brands share how innovation is integral to creating a customer experience that builds brand loyalty.
What the new focus on what gay players mean to marketers and pro sports.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Millennials add entertainment, not brand engagement, to their grocery shopping.
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
At first blush, The Body Shop and Bath & Body Works homepages have little to distinguish one from the other—but it's a similarity that's only skin deep.
Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.
Brands that want to continue to have paying customers need to figure out how to market to the next generation.
When it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
Facebook's announcement of its new Page Post Targeting Enhanced, a way for companies to target posts to certain readers, may mean social media success for marketers.
Direct marketing is often a demographics-centric science, but a new study from Catalina finds that demographic characteristics are not always strong indicators of a consumers' purchasing behavior.
Readers respond to the July Gloves Off question.
Wunderman chairman and CEO Daniel Morel on challenges agencies are facing and the opportunities ahead.
Top brand executives from Xerox Corp., Capital One and Esurance on the qualities they seek in an agency.
When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story.
The amount of mobile channels for customers to interact with multichannel retailers has positively exploded in the past year.
No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
In my mind, Kodak is a kind of synonym for photography. But the scoop from Rochester is that the iconic brand will no longer be producing cameras.
We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
Who doesn't love a good infographic? Check out how social influenced holiday sales in a big way this year.
Johnson and Johnson will promote Michael Sneed to VP of global corporate affairs effective Jan. 1, the company said in a statement. He will report to Johnson and Johnson chairman and CEO William Weldon.
Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...