Brands And Trump

Net Neutrality: An Important Freedom for Marketers

Net Neutrality: An Important Freedom for Marketers

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Mid-market brand marketers will feel the squeeze, and will pass it on to agencies, content creators, and tech providers

Spotlight On: Uber's Reputation Management

Spotlight On: Uber's Reputation Management

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As founder Travis Kalanick steps down from the President's business council, we ask: Could Uber have handled all this better?

Advertisers Hard-Pressed to Solve Whitelisting Issue

Advertisers Hard-Pressed to Solve Whitelisting Issue

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Complicated tech, divided country, and malicious actors all make it very hard to do the 'best' thing

Brands in the Time of Trump: A Running List

Brands in the Time of Trump: A Running List

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Who is boycotting whom and why, and which brands are staying out of the fray

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

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Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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