BrandNew Articles

Weddings get interactive, social

January 26, 2009

Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes.
 

Your finest moment

January 19, 2009

Have a funny photo? Hallmark is hosting a new greeting card competition, "YourBloopers," where the winning entry becomes a new card and earns a $2,500 grand prize. Entrants can submit their photo and message at www.hallmarkcontests.com/bloopers.
 

Angry fun on a bun

January 12, 2009

If you've got a beef with someone you know, Burger King has a way for you to vent. To help promote its new Angry Whopper, the fast food chain launched www.angry-gram.com, which lets visitors deliver custom e-mails to friends or foes. The company said it has no follow-up plans at this time for the senders' or recipients' e-mail addresses. The spicy sandwich is available through March.
 

Something special

January 05, 2009

It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet.
 

Everyone's a fat cat

December 22, 2008

A new partnership between virtual community MiniEgo and Paws Inc., which manages the syndicated Garfield comic strip, will enable MiniEgo users to interact with Garfield characters. Visitors to www.miniego.com also will be able to design their avatars with Garfield-inspired characteristics and can hang out in virtual destination venues notable in the comic strip, such as the alley where Garfield sings and dances.
 

France's eBay ruling may affect the US

Bryan Yurcan July 14, 2008

On June 30, the Paris-based Tribunal de Commerce ordered eBay to pay $61 million to French luxury goods group LVMH for allegedly allowing the sale of counterfeit goods on its Web site. The ruling raised eyebrows throughout the e-commerce world, especially in light of a similar lawsuit filed against the online auctioneer by Tiffany & Co. in the US.
 

Online campaign to promote playing in LA

June 23, 2008

The Downtown Center Business Improvement District of Los Angeles is running a new campaign, "LA stay-and-play," encouraging Californians who want a summer getaway, but also to save money, to stay close to home.
 

Moto and Motoring

June 02, 2008

To promote the Moto Q9c, Motorola's latest hand-held personal organizer, the company launched a microsite starring spokeswoman and race car driver Danica Patrick. The site, which hosts a series of comical videos, was created in partnership with Draftfcb. Consumers can also register for a sweepstakes to win tickets to the 2008 Grand Prix of Sonoma.
 

National Geographic gets medieval

May 23, 2008

National Geographic Channel is asking fans of its on-air special Stonehenge Decoded to get closer to the archaeological mystery by engaging with an online game of themed puzzles. The game, created by Arkadium, runs on www.natgeotv.com/stonehenge and promotes the show set to air June 1.
 

Mini's got game

May 19, 2008

In order to get potential drivers behind a virtual wheel, Mini USA has released Clubmania Pinball, a free online game for the Nintendo Wii that promotes design elements from the 2008 Mini Clubman.