Branding

7 Ways to Build Brand Value

7 Ways to Build Brand Value

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Be different, be nimble, and be articulate with your brand proposition.

It's Not Digital Marketing; It's Just Marketing

It's Not Digital Marketing; It's Just Marketing

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A DMN reader explains how we should look at modern marketing.

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

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Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

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Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Survey Finds Marketers Are More Concerned With Message Than Data

Survey Finds Marketers Are More Concerned With Message Than Data

Experian study of marketing executives shows a substantial shift in focus to brand positioning over technological concerns, but tech challenges remain.

Marketers' New Mission: Corporate Vision Statements

Marketers' New Mission: Corporate Vision Statements

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Compose their company's brand promise is just the beginning.

Marketers' New Mission: Corporate Vision Statements

Marketers' New Mission: Corporate Vision Statements

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Compose their company's brand promise is just the beginning.

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

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Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Weaving the Customer's Story Into Your Brand Narrative

Weaving the Customer's Story Into Your Brand Narrative

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Create campaigns that encourage shoppers to celebrate a brand's success by honoring the personal stories of customers.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

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Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

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The Web has forced marketers to take people as serious as product, place, price, and promotion.

Marketing From the Inside Out

Marketing From the Inside Out

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Why market to the masses when you can have a passionate core base promote your brand for you?

The Art of Segmentation in Cross-Channel Marketing

The Art of Segmentation in Cross-Channel Marketing

The Limited joins Experian Marketing Services in a special webinar to discuss how The Limited is incrementally increasing sales by leveraging data collected online and the power of segmentation to deliver shoppers highly customized brand experiences.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

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69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Building the Ingredient Brand of the 21st Century

Building the Ingredient Brand of the 21st Century

CMO of DTS Kevin Doohan likes his kicks—a collection of more than 100 Nikes that he tweets about nearly every day.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA Still Viable?

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Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

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Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

Thumbs-Up to Disruptive Brands and Authentic Narratives

Thumbs-Up to Disruptive Brands and Authentic Narratives

Pandora CMO Simon Fleming-Wood acts on the believe that "the product is the marketing."

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

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The auto brand's marketers let customers get behind the wheel of its latest campaign.

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

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The auto brand's marketers let customers get behind the wheel of its latest campaign.

A Direct Path to Brand Marketing

A Direct Path to Brand Marketing

Four digital truths that can help brand marketers create a direct connection with engaged customers.

The One Marketing Tool You Can't Afford to Ignore

The One Marketing Tool You Can't Afford to Ignore

You need to find something unique about your business to stand out from the competition. Here's advice on how.

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

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Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

When Brand and Customer Experience Are One

When Brand and Customer Experience Are One

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Sprint's Bob Johnson discusses the lasting impression of CX and its impact on revenue

Infographic: Marketers Lose Sight of the (Money)ball

Infographic: Marketers Lose Sight of the (Money)ball

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Failing to measure ROI keeps marketers from getting to the big leagues.

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

The Tweet Beat: Marketing Heartbleed

The Tweet Beat: Marketing Heartbleed

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No one's saying the massive security flaw isn't real—but lots of people are cynically noting how Heartbleed feels like part of a marketing campaign.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

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Separate fact from fiction when it comes to marketing to America's young adults.

Think With Discipline, Act With Courage

Think With Discipline, Act With Courage

Marketers who master the back-end details create room for risk taking and allow their creativity to shine.

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