Branding campaign under way for Inc. magazine

Mansueto Ventures Inc. magazine has started an online branding campaign that targets advertisers and media buyers who want to reach business owners and decision makers at America's fastest-growing private companies.

The business publication will run the campaign through Nov. 12. Advertisements are planned to appear on AdAge.com, MediaPost.com, Mediaweek.com and SRDS.com.

Creative executions include maintaining Inc.'s audience of business purchase decision-makers, opinion leaders and affluent buyers, continuing success with "Entrepreneurship" and having effectiveness as an advertising medium.

Additional creative will be introduced during the campaign to promote Inc.'s reach to C-level business executives, tech-savvy buyers and car-loving business owners. It will also highlight Inc.'s new advertisers and affluent audience growth.

Garlic Advertising in New York produced the campaign's creative. Cleverworks provided media planning and buying services.