BrandEra.com and Ad Age Agree to Cross-Market Web Sites

Share this article:
BrandEra.com Inc. and The Ad Age Group, which provides marketing, advertising and media news, information and analysis, agreed yesterday to cross-market their Web sites.


From mid-April through July 31, the AdAge.com site will provide "prominent" placement of promotional boxes for BrandEra.com, a business-to-business Web portal for advertising and marketing. Search boxes will allow AdAge.com visitors to use BrandEra's Portfolios.com, AdsGallery.com and Medialot.com resources.


The companies plan to promote the cross-marketing effort through direct marketing, advertising and events.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings