November 01, 2012
A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.
August 14, 2012
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
August 01, 2012
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
July 10, 2012
"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.
July 01, 2012
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
May 24, 2012
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
