A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.