Branded Content

Adapting to the Evolution of Native Ads

Adapting to the Evolution of Native Ads

Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.

Infographic: Content Marketing Sweetens the Mix

Infographic: Content Marketing Sweetens the Mix

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Brands and agencies use content marketing to create a delectable treat.

Bad branding causes Diet Dazzle to lose its luster

Bad branding causes Diet Dazzle to lose its luster

A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.

Moët & Chandon USA names digital AOR

Moët & Chandon USA names digital AOR

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Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.

B2B insurance provider leaps into Web 'dramedy'

B2B insurance provider leaps into Web 'dramedy'

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Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.

Now what? On delivering a brand's promise at meaningful touchpoints

Now what? On delivering a brand's promise at meaningful touchpoints

"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.

A story I Cannes share

A story I Cannes share

Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.

Coca-Cola targets teens with celebrity-branded Tumblr templates

Coca-Cola targets teens with celebrity-branded Tumblr templates

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Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


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ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...