Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
Brands and agencies use content marketing to create a delectable treat.
A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.