Branded Content

Adapting to the Evolution of Native Ads

Adapting to the Evolution of Native Ads

Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.

Infographic: Content Marketing Sweetens the Mix

Infographic: Content Marketing Sweetens the Mix

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Brands and agencies use content marketing to create a delectable treat.

Bad branding causes Diet Dazzle to lose its luster

Bad branding causes Diet Dazzle to lose its luster

A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.

Moët & Chandon USA names digital AOR

Moët & Chandon USA names digital AOR

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Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.

B2B insurance provider leaps into Web 'dramedy'

B2B insurance provider leaps into Web 'dramedy'

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Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.

Now what? On delivering a brand's promise at meaningful touchpoints

Now what? On delivering a brand's promise at meaningful touchpoints

"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.

A story I Cannes share

A story I Cannes share

Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.

Coca-Cola targets teens with celebrity-branded Tumblr templates

Coca-Cola targets teens with celebrity-branded Tumblr templates

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Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.