Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
Brands and agencies use content marketing to create a delectable treat.
A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.