Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
Brands and agencies use content marketing to create a delectable treat.
A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...