Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
Brands and agencies use content marketing to create a delectable treat.
A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge.
Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.
Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider.
"Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences.
Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time.
Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.