Sprint's Bob Johnson discusses the lasting impression of CX and its impact on revenue
How marketers can navigate the new customer engagement era.
Guinness World Records records some marketing and awareness initiatives.
Marketers of the resurrected compact plan for a spike in Web activity following a 90-second spot during the Giants-Cowboys NFL debut.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
South Carolina-based business law firm Collins & Lacy went from a boutique firm to having a statewide presence. The key to this expansion was management's decision to invest in a marketing department, which had previously left communications to its attorneys.
Your social media networks can be a major source of acquiring new email addresses for your subscriber list. It's a myth that social is "killing email" or that social users prefer to use social networks exclusively to communicate.
Sad as it is to admit, I've probably engaged in several dozen conversations over the years — some rather heated — that revolved around the definition of the word "brand." Occupational hazard, I guess.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.