Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation
Brands can no longer tiptoe around diversity questions. It's not about image any more; it's about action
Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators
Sitting down with Pebblepost and LeanData in San Francisco; plus acquisition and ad fraud news
Twitter suspended thousands of accounts overnight, sparking controversy over possibility of "unfair targeting"
Solving the problem of bias-based prejudice involves some technical questions
Day by day, the social media terrain is getting tougher for brands to navigate safely
Why we're talking more and more about brand safety
With #TidePodChallenge trending, the brand is responding publicly
Facebook will surround false news with context rather than dispute it
Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks
In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal
A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel
Pixel tracking can help brands know where their ads are ending up
Our weekly column on marketing tech and ops
Facebook is working to improve brand safety
Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?
Protecting the brand by owning a social communication strategy
Storyful is a strategic partner for brands seeking to build a solid experience for customers
Company of the Week
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