Brand Safety

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

One on One: No Alternatives to Social, says Yuval Ben-Itzhak

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Yuval Ben-Itzhak of Socialbakers explains why consumer demand for relevant, timely, authentic conversations means social is continuing to win, despite political and cultural turmoil and risks to brand reputation

Welcome to Diversity Week

Welcome to Diversity Week

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Brands can no longer tiptoe around diversity questions. It's not about image any more; it's about action

The Monday Stack: Another Lesson in Brand Safety

The Monday Stack: Another Lesson in Brand Safety

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Takeaways for brands from the Laura Ingraham storm, and Facebook's move against third-party data aggregators

The Monday Stack: Voices From The Bay

The Monday Stack: Voices From The Bay

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Sitting down with Pebblepost and LeanData in San Francisco; plus acquisition and ad fraud news

Twitter's Sudden Profile Purge Is A Lesson For Brands

Twitter's Sudden Profile Purge Is A Lesson For Brands

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Twitter suspended thousands of accounts overnight, sparking controversy over possibility of "unfair targeting"

Why Social History Is Important For Retail Trust

Why Social History Is Important For Retail Trust

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Solving the problem of bias-based prejudice involves some technical questions

Social Media: Welcome to the Wild, Wild West

Social Media: Welcome to the Wild, Wild West

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Day by day, the social media terrain is getting tougher for brands to navigate safely

Danger: Brand at Risk

Danger: Brand at Risk

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Why we're talking more and more about brand safety

Product Warning: Tide Pods Are Not the Candies You Should Be Popping

Product Warning: Tide Pods Are Not the Candies You Should Be Popping

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With #TidePodChallenge trending, the brand is responding publicly

Facebook Changes Approach to False News

Facebook Changes Approach to False News

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Facebook will surround false news with context rather than dispute it

One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

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Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

What #MeToo Means for Brands: Weathering the Storm

What #MeToo Means for Brands: Weathering the Storm

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In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal

Reddit Joins the Sprinklr Portfolio

Reddit Joins the Sprinklr Portfolio

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A new partnership between Reddit and Sprinklr may mark Reddit's coming-of-age as a social channel

Where Your Digital Ads Are At

Where Your Digital Ads Are At

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Pixel tracking can help brands know where their ads are ending up

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Giving More Control to Advertisers on Facebook

Giving More Control to Advertisers on Facebook

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Facebook is working to improve brand safety

Facebook: Smart About Ads, Dumb About Fake News

Facebook: Smart About Ads, Dumb About Fake News

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Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

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Protecting the brand by owning a social communication strategy

One on One: Alex Cheeseman on Building Brand Experiences

One on One: Alex Cheeseman on Building Brand Experiences

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Storyful is a strategic partner for brands seeking to build a solid experience for customers

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