Brand Safety

Where Your Digital Ads Are At

Where Your Digital Ads Are At

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Pixel tracking can help brands know where their ads are ending up

The Monday Stack: Watson Ads and Future Proofing

The Monday Stack: Watson Ads and Future Proofing

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Our weekly column on marketing tech and ops

Giving More Control to Advertisers on Facebook

Giving More Control to Advertisers on Facebook

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Facebook is working to improve brand safety

Facebook: Smart About Ads, Dumb About Fake News

Facebook: Smart About Ads, Dumb About Fake News

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Facebook is an AI-driven adtech powerhouse. So why can't it get to grips with troll ad purchasers and fake news?

Bad News Can Move at the Speed of Light

Bad News Can Move at the Speed of Light

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Protecting the brand by owning a social communication strategy

One on One: Alex Cheeseman on Building Brand Experiences

One on One: Alex Cheeseman on Building Brand Experiences

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Storyful is a strategic partner for brands seeking to build a solid experience for customers

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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