Four digital truths that can help brand marketers create a direct connection with engaged customers.
Marketers who master the back-end details create room for risk taking and allow their creativity to shine.
More holistic measures require new technologies, but they also require marketers to get back to basics.
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Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.
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