Brand Marketing

Social Media for Marketers: Do This, Not That

Social Media for Marketers: Do This, Not That

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Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.

Survey Finds Marketers Are More Concerned With Message Than Data

Survey Finds Marketers Are More Concerned With Message Than Data

Experian study of marketing executives shows a substantial shift in focus to brand positioning over technological concerns, but tech challenges remain.

Marketers' New Mission: Corporate Vision Statements

Marketers' New Mission: Corporate Vision Statements

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Compose their company's brand promise is just the beginning.

The Blending of Direct and Brand Marketing

The Blending of Direct and Brand Marketing

The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.

A Direct Path to Brand Marketing

A Direct Path to Brand Marketing

Four digital truths that can help brand marketers create a direct connection with engaged customers.

Think With Discipline, Act With Courage

Think With Discipline, Act With Courage

Marketers who master the back-end details create room for risk taking and allow their creativity to shine.

Holistic Measures Move Into the Mainstream

Holistic Measures Move Into the Mainstream

More holistic measures require new technologies, but they also require marketers to get back to basics.

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Think Like a Direct Marketer to Monetize Events and Buzz

Think Like a Direct Marketer to Monetize Events and Buzz

Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.

Fluidity in marketing

Fluidity in marketing

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Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...