The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
Four digital truths that can help brand marketers create a direct connection with engaged customers.
Marketers who master the back-end details create room for risk taking and allow their creativity to shine.
More holistic measures require new technologies, but they also require marketers to get back to basics.
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Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.
Company of the Week
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As the leading source for direct marketing youth data, ASL Marketing connects your ...