Four digital truths that can help brand marketers create a direct connection with engaged customers.
Marketers who master the back-end details create room for risk taking and allow their creativity to shine.
More holistic measures require new technologies, but they also require marketers to get back to basics.
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Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...