Brand Marketing

Think With Discipline, Act With Courage

Think With Discipline, Act With Courage

Marketers who master the back-end details create room for risk taking and allow their creativity to shine.

Holistic Measures Move Into the Mainstream

Holistic Measures Move Into the Mainstream

More holistic measures require new technologies, but they also require marketers to get back to basics.

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Think Like a Direct Marketer to Monetize Events and Buzz

Think Like a Direct Marketer to Monetize Events and Buzz

Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.

Fluidity in marketing

Fluidity in marketing

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Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.