Marketers who master the back-end details create room for risk taking and allow their creativity to shine.
More holistic measures require new technologies, but they also require marketers to get back to basics.
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Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.