More holistic measures require new technologies, but they also require marketers to get back to basics.
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Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
Marketers should remember not to forget that old channels are as much a part of multichannel strategy as are the new.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.