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brand loyalty

Customer loyalty strategies determine the department store champion

Juan Martinez January 01, 2012

In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.

Ride word-of-mouth movement

Allie Kline, VP of marketing, 33Across January 01, 2012

The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model.

Thank goodness for Darla

Scott Donaton, CEO, Ensemble September 01, 2011

Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder.

Steve Jobs' resignation: Will it change the way consumers see Apple?

Melissa Hoffmann August 25, 2011

Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products.

Organic, FutureBrand exec launches consultancy

Kevin McKeefery February 08, 2011

Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy cg42 on February 8. The Wilton, CT-based firm will help companies maintain a consistent brand presence and market themselves according to their core deliverables, Beck said.

Millward Brown rebrands qualitative unit

Alex Palmer September 14, 2010

Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown.