brand loyalty

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

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The auto brand's marketers let customers get behind the wheel of its latest campaign.

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

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Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

You Wouldn't Put the Wrong Info on Packaging, So Why Do It Online?

You Wouldn't Put the Wrong Info on Packaging, So Why Do It Online?

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Inaccurate digital product information is a serious turnoff for consumers. Loyalty is built on trust.

Customer Engagement: Unlocking and Activating Human Behavior

Customer Engagement: Unlocking and Activating Human Behavior

Building personal connections with customers drives the greatest value for a brand.

Q&A: Blending Marketing Art and Science

Q&A: Blending Marketing Art and Science

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Brian Sheehan, assistant professor of advertising at Syracuse University, and Saatchi & Saatchi vet, on why data and emotion are Yin and Yang.

Will Customers Fall in Love With Your Brand?

Will Customers Fall in Love With Your Brand?

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A discussion with author Brian Sheehan on connecting with customers on an emotional level.

Hilton, Vanguard, and Walgreens Talk Customer Experience

Hilton, Vanguard, and Walgreens Talk Customer Experience

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The three brands share how innovation is integral to creating a customer experience that builds brand loyalty.

It's Always the Quiet Ones

It's Always the Quiet Ones

Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.

Connect with power moms through their trusted causes

Connect with power moms through their trusted causes

Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.

Customer loyalty strategies determine the department store champion

Customer loyalty strategies determine the department store champion

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In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.

Ride word-of-mouth movement

Ride word-of-mouth movement

The turn of the calendar year inevitably incites end-of-year reflections and New Year resolutions. Many times, to welcome in the new, we've got to let some things die. As such, I've been contemplating the evolution of our industry and begun questioning the shelf life of a traditional "campaign" model.

Thank goodness for Darla

Thank goodness for Darla

Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder.

Steve Jobs' resignation: Will it change the way consumers see Apple?

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Steve Jobs is a marketing genius. This is a fact. Some would say his greatest success is illustrated by consumer behavior leading up to and following launches of new Apple products.

Organic, FutureBrand exec launches consultancy

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Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy cg42 on February 8. The Wilton, CT-based firm will help companies maintain a consistent brand presence and market themselves according to their core deliverables, Beck said.

Millward Brown rebrands qualitative unit

Brand research agency Millward Brown is doing some rebranding of its own. The company said September 14 that it will rename its global qualitative research business, including 40 offices around the globe, Firefly Millward Brown.

Are your customers falling in love with your competitor's brands?

Would you even know? Old models lock us into habits that may have worked in the 1990s, or even a few years ago, but not anymore.

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