5 points for brand managers to consider when shaping an effective brand response strategy.
Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all.
The Oreck Corporation, based in Tennessee, is all about direct response, but never at the expense of brand consideration.
While Gaga doesn't top my playlist, her success as a marketer and builder of relationships with fans is impressive to a brand marketer like myself.
Johnson and Johnson will promote Michael Sneed to VP of global corporate affairs effective Jan. 1, the company said in a statement. He will report to Johnson and Johnson chairman and CEO William Weldon.
When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.