Brand Awareness

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

By

They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Why Northwestern Mutual Is Reminding People To 'Spend Life Living'

Tapping into emotional storytelling to change how people approach financial planning

How to Develop Customer Micro-moments: Analytics Corner

How to Develop Customer Micro-moments: Analytics Corner

By

Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers

Study: Consumers Are Creeped Out, And Brands Know It Too

Study: Consumers Are Creeped Out, And Brands Know It Too

By

When does personalization cross the line?

Facebook Messenger Kids: An Issue Of Brand Trust

Facebook Messenger Kids: An Issue Of Brand Trust

By

Child experts lash out at new app, shining light on larger issues

What #MeToo Means for Brands: Weathering the Storm

What #MeToo Means for Brands: Weathering the Storm

By

In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

By

Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

One on One: From Apple to Aha! with Andy Cunningham

One on One: From Apple to Aha! with Andy Cunningham

By

From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights

Politics Consumed the Super Bowl on Social Media

Politics Consumed the Super Bowl on Social Media

By

Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.

Social Media is Dangerous for Brands

Social Media is Dangerous for Brands

As many pitfalls as opportunities

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

By

The established player keeps eye on the prize

40 Under 40 2016: Allison Tseng, DreamWorks Animation

40 Under 40 2016: Allison Tseng, DreamWorks Animation

By

Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

By

Alessandra Souers leads marketing efforts for JibJab Bros. Studios, the internet's expert at putting faces in funny stuff.

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

By

There's always a silver lining to any marketing mistake

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

By

The soft pretzel company uses modern social media strategies to market an age-old treat.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above