In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal
Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand
From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights
Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.
As many pitfalls as opportunities
The established player keeps eye on the prize
Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.
Alessandra Souers leads marketing efforts for JibJab Bros. Studios, the internet's expert at putting faces in funny stuff.
There's always a silver lining to any marketing mistake
The soft pretzel company uses modern social media strategies to market an age-old treat.
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