Brand Awareness

What #MeToo Means for Brands: Weathering the Storm

What #MeToo Means for Brands: Weathering the Storm

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In this first of two articles, we look at the Weinsteinification of corporate America, and how brands need to know how to negotiate a #MeToo scandal

One on One: Erich Joachimsthaler on the New Era in Branding

One on One: Erich Joachimsthaler on the New Era in Branding

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Erich Joachimsthaler of Vivaldi explains that, today, the consumer builds the brand

One on One: From Apple to Aha! with Andy Cunningham

One on One: From Apple to Aha! with Andy Cunningham

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From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights

Politics Consumed the Super Bowl on Social Media

Politics Consumed the Super Bowl on Social Media

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Brands took a once-in-a-year marketing opportunity to send a political message, and social media lit ablaze.

Social Media is Dangerous for Brands

Social Media is Dangerous for Brands

As many pitfalls as opportunities

AccuWeather Forecast Positive Amidst Emerging Competition

AccuWeather Forecast Positive Amidst Emerging Competition

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The established player keeps eye on the prize

40 Under 40 2016: Allison Tseng, DreamWorks Animation

40 Under 40 2016: Allison Tseng, DreamWorks Animation

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Allison Tseng's love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

40 Under 40 2016: Alessandra Souers, JibJab Bros. Studios

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Alessandra Souers leads marketing efforts for JibJab Bros. Studios, the internet's expert at putting faces in funny stuff.

Marketers Share Their Biggest Mistakes and How They Fixed Them

Marketers Share Their Biggest Mistakes and How They Fixed Them

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There's always a silver lining to any marketing mistake

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

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The soft pretzel company uses modern social media strategies to market an age-old treat.

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Company of the Week

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Relive the 2017 Marketing Hall of Femme

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