Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
3 strategies marketers need to know to tap into their female influencers
Don't leave customer interactions unbridled. Engage in two-way conversations.
The marketer's role is no longer to persuade customers to think differently, but to ask them to become part of something.
Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.
The power of people who love and recommend brands is awesome to behold. Just ask brand advocacy specialist Rob Fuggetta.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.