Brand Advocacy

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

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Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

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The Web has forced marketers to take people as serious as product, place, price, and promotion.

Marketing From the Inside Out

Marketing From the Inside Out

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Why market to the masses when you can have a passionate core base promote your brand for you?

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

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The auto brand's marketers let customers get behind the wheel of its latest campaign.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

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Separate fact from fiction when it comes to marketing to America's young adults.

When Webinars Meet Social

When Webinars Meet Social

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Social media can be powerful at each stage of a webinar campaign.

12th Man Marketing

12th Man Marketing

Influencers are valuable, but it's the everyday advocates who are the bread and butter of referral marketing programs.

Will Your Customers Go to Bat for You?

Will Your Customers Go to Bat for You?

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When customers feel like they're a part of your team, that's when your marketing really scores.

Must Buy TV: Emotional Attachment Generates ROI

Must Buy TV: Emotional Attachment Generates ROI

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There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

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Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.

Creating Five-Star Synergies

Creating Five-Star Synergies

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There's no denying that marketers have a lot to say, but they're not always the ones consumers want to hear from.

Where Is the Love?

Where Is the Love?

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Social@Ogilvy's new study reveals that advocacy only represents 15% of brand mentions.

Under (and so over) the Influence

Under (and so over) the Influence

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15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

Standing Out: Battling a Trio of Goliaths

Standing Out: Battling a Trio of Goliaths

How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.

Turning Loyal Customers Into Brand Evangelists

Turning Loyal Customers Into Brand Evangelists

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Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.

Women Lead in Brand Advocacy

Women Lead in Brand Advocacy

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3 strategies marketers need to know to tap into their female influencers

Infographic: Rounding up Brand Advocates

Infographic: Rounding up Brand Advocates

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Don't leave customer interactions unbridled. Engage in two-way conversations.

Marketers Should Want Participation Trophies

Marketers Should Want Participation Trophies

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The marketer's role is no longer to persuade customers to think differently, but to ask them to become part of something.

Brands recognize the "I" in influencer in social media

Brands recognize the "I" in influencer in social media

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Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.

Another Day, Another Three Billion Recommendations

Another Day, Another Three Billion Recommendations

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The power of people who love and recommend brands is awesome to behold. Just ask brand advocacy specialist Rob Fuggetta.

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