Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.
The Web has forced marketers to take people as serious as product, place, price, and promotion.
Why market to the masses when you can have a passionate core base promote your brand for you?
The auto brand's marketers let customers get behind the wheel of its latest campaign.
Separate fact from fiction when it comes to marketing to America's young adults.
Social media can be powerful at each stage of a webinar campaign.
Influencers are valuable, but it's the everyday advocates who are the bread and butter of referral marketing programs.
When customers feel like they're a part of your team, that's when your marketing really scores.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.
There's no denying that marketers have a lot to say, but they're not always the ones consumers want to hear from.
Social@Ogilvy's new study reveals that advocacy only represents 15% of brand mentions.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
3 strategies marketers need to know to tap into their female influencers
Don't leave customer interactions unbridled. Engage in two-way conversations.
The marketer's role is no longer to persuade customers to think differently, but to ask them to become part of something.
Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.
The power of people who love and recommend brands is awesome to behold. Just ask brand advocacy specialist Rob Fuggetta.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...