When customers feel like they're a part of your team, that's when your marketing really scores.
There's a direct correlation between emotional brand attachment and the kind of TV shows consumers like to watch—connecting the two is the direct marketing dream.
Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.
There's no denying that marketers have a lot to say, but they're not always the ones consumers want to hear from.
Social@Ogilvy's new study reveals that advocacy only represents 15% of brand mentions.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
3 strategies marketers need to know to tap into their female influencers
Don't leave customer interactions unbridled. Engage in two-way conversations.
The marketer's role is no longer to persuade customers to think differently, but to ask them to become part of something.
Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.
The power of people who love and recommend brands is awesome to behold. Just ask brand advocacy specialist Rob Fuggetta.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.