Bracelet Marketers to Pay $400,000

Share this article:
A company that marketed a bracelet that it said could relieve pain from arthritis and other ailments has agreed to pay $400,000 and cease making its deceptive claims, the Federal Trade Commission said yesterday.


Media Maverick Inc., Los Angeles, sold the product, the Balance Bracelet, by using infomercials and Internet ads, the FTC said. The company claimed its C-shaped metal bracelets were "electro-polarized" by an undisclosed process, according to the FTC.


Media Maverick's payment settles a lawsuit by the FTC as well as a class-action lawsuit filed by consumers. The $400,000 will go into a global settlement fund, a significant portion of which will go to the FTC to be used to compensate consumer victims, the FTC said.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.