BPA, Nielsen team for multiplatform publisher auditing bundle
BPA Worldwide has partnered with Nielsen Online to enhance its auditing of Web site traffic for business to business publishers.The association will now offer site traffic measurement nearly in real time. Volunteers and BPA members already participating in BPA's log file-based interactive audits will be able to use the service in beta starting this month. It will then be rolled out to all BPA members in January of 2009.
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