BPA: EWeek Leads in Digital Subs

Share this article:
EWeek led the Top 25 list of BPA Worldwide-audited publications with digital subscriptions, according to a ranking for the second half of 2004.

Digital subscriptions accounted for 16.2 percent, or 65,000, of eWeek's total qualified circulation of 400,100 for the six months ending Dec. 31.

Computer Weekly's 40,065 digital subscriptions, Microsoft Certified Professional's 39,092, NASA Tech Briefs' 31,179 and Electronics Weekly's 16,853 rounded out the top five.

All rankings are by the number of digital subscriptions and not the percentage of total circulation.

The number of BPA-audited titles with digital subscriptions is growing rapidly. Most of the growth is from business-to-business titles, though some are consumer.

"Publishers are responding to the needs of their audiences, as always," said Karlene Lukovitz, BPA's vice president of communications in Shelton, CT. "Certainly, most business-to-business markets, and within some consumer markets, there are segments of people who like to receive their magazines this way, and may actually prefer it to print.

"It's also a critical tool for opening up international subscriptions for publishers. Naturally, having these segments who are receptive to digital also helps publishers control distribution costs."

In June 2003, the BPA statement showed 30 publications with digital versions. It jumped to 46 titles in December 2003 and 66 in June 2004. The count for December 2004 was 101 titles.

The delivery of every digital copy must be audited for it to be reported on a BPA statement. BPA verifies receipt of the e-mail alert or delivery of the PDF sent by e-mail.

Publishers may also report, and have the BPA audit, downloads of digital version copies. BPA currently audits on a download basis for a few members.

Such processes are mandatory because the digital copies are held to the same auditing standard as print copies.

The ranking of the top 25 business and consumer titles by volume of digital subscriptions is available in PDF format by clicking

For a complete listing click below:


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.