BPA Elects Kraft's Carole Walker as Chairman

Share this article:
Carole A. Walker, director of e-communications, advertising and strategy for Kraft Global Marketing Resources and Initiatives Group, was elected chairman of media auditor BPA Worldwide, Shelton, CT.


She previously served as the BPA's first vice chairman. Walker is also a member of the Association of National Advertisers' new technology committee.


Two other directors were elected to three-year terms that began June 1. George Bournazian is one of the new agency representatives on the BPA board. He is vice president of account services at Business-to-Business Marketing Communications, Raleigh, NC.


Tyler Schaeffer, the other agency representative on the BPA board, is senior vice president and director of media brand planning at Foote, Cone & Belding, New York.


Also, Dean Tesser was appointed advertiser representative for a one-year term on the board. He is director of marketing communications at Ford Motor Company of Canada Ltd.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.