BPA and I/PRO Debut New Online Subscription Audit Service

Share this article:
Business of Performing Audits International and I/PRO have partnered to offer a new online subscription audit model.

Called BPA Interactive Subscription Audit by I/PRO, the product is designed to validate a publisher's online subscription base. It will also offer third-party validation of the number of visitors who have accessed a site's password-protected content.

"The new offering allows publishers to present validated data to media buyers and marketers that parallel the data used in making buying decisions for traditional print products," BPA International president/CEO Glenn Hansen said in a statement.

Despite a challenging environment, online paid content spending jumped 22 percent in the first half of 2003 versus the same time a year ago, according to the Online Publishers Association. Subscriptions account for about 90 percent of all content sales and single or small payments the rest.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.