BPA and I/PRO Debut New Online Subscription Audit Service

Share this article:
Business of Performing Audits International and I/PRO have partnered to offer a new online subscription audit model.


Called BPA Interactive Subscription Audit by I/PRO, the product is designed to validate a publisher's online subscription base. It will also offer third-party validation of the number of visitors who have accessed a site's password-protected content.


"The new offering allows publishers to present validated data to media buyers and marketers that parallel the data used in making buying decisions for traditional print products," BPA International president/CEO Glenn Hansen said in a statement.


Despite a challenging environment, online paid content spending jumped 22 percent in the first half of 2003 versus the same time a year ago, according to the Online Publishers Association. Subscriptions account for about 90 percent of all content sales and single or small payments the rest.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...