BOYF (bring your own friends) to IKEA

IKEA told its Facebook fans to invite buddies to a “Bring Your Own Friends” blowout shopping event.

IKEA’s BYOF Facebook page.

Invitations would appear on friends’ Walls.

IKEA enlisted its own fans to promote the event.

The event included free in–store meals, gift card giveaways and more.

Fans received coupons after they RSVP–ing.

IKEA raised $50,000 for Save the Children.

The IKEA catalog.
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The “Bring Your Own Friends” campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

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