BOYF (bring your own friends) to IKEA

IKEA told its Facebook fans to invite buddies to a “Bring Your Own Friends” blowout shopping event.

IKEA’s BYOF Facebook page.

Invitations would appear on friends’ Walls.

IKEA enlisted its own fans to promote the event.

The event included free in–store meals, gift card giveaways and more.

Fans received coupons after they RSVP–ing.

IKEA raised $50,000 for Save the Children.

The IKEA catalog.

The “Bring Your Own Friends” campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.