Boy Scouts look to boost Hispanic membership

Share this article:
Even the Boy Scouts, an all-American symbol of white, middle-class boyhood, is finally seeing the benefit of marketing to Hispanics -- which make up 15% of today's U.S. population and is growing by leaps and bounds every year. According to the Los Angeles Times, the organization has launched a marketing campaign targeting Hispanics through public service announcements, online marketing (including social networking messages) and Spanish-language materials.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions