Boy Scouts look to boost Hispanic membership

Share this article:
Even the Boy Scouts, an all-American symbol of white, middle-class boyhood, is finally seeing the benefit of marketing to Hispanics -- which make up 15% of today's U.S. population and is growing by leaps and bounds every year. According to the Los Angeles Times, the organization has launched a marketing campaign targeting Hispanics through public service announcements, online marketing (including social networking messages) and Spanish-language materials.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »