Bots

Bots Overtake People on the Web

Bots Overtake People on the Web

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Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.

Providers Shore Up Anti-Fraud Defenses

Providers Shore Up Anti-Fraud Defenses

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With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.

News Byte: Google Buys Bot-Battler

News Byte: Google Buys Bot-Battler

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Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.

Ford Captures Attention With the Anti-CAPTCHA

Ford Captures Attention With the Anti-CAPTCHA

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Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.

Thank God Wanamaker Isn't Here to See This

Thank God Wanamaker Isn't Here to See This

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Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...