With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.
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