Bots

Providers Shore Up Anti-Fraud Defenses

Providers Shore Up Anti-Fraud Defenses

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With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.

News Byte: Google Buys Bot-Battler

News Byte: Google Buys Bot-Battler

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Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.

Ford Captures Attention With the Anti-CAPTCHA

Ford Captures Attention With the Anti-CAPTCHA

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Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.

Thank God Wanamaker Isn't Here to See This

Thank God Wanamaker Isn't Here to See This

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Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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How marketers can navigate the new customer engagement era.