Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.
Human traffic on the Web dropped from 55% to 41% over the past year, mostly due to "good bots" reflecting advanced marketing services from social networks.
With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...