With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...