With as much as a third of RTB ads served up to bogus sites, software companies build up arms to battle the bots and the spammers.
Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Twenty-four digital advertising stakeholders meet today in San Francisco to map out a strategy for the Battle of the Bots.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.