Botox-maker Allergan kicks off cause campaign

Share this article:

Allergan, the maker of Botox Cosmetic, has launched a campaign called “My expressions of kindness.” The effort is encouraging consumers to post stories of kind acts online to raise money for charity.

Allergan worked with agency In Touch Solutions on the online and social media components, as well as Chandler Chicco Agency on media relations.

The brand is urging consumers to visit the campaign Web site ExpressKindnessCampaign.com, where they can create a profile and write about kind acts of their own. For every consumer that creates a profile, Allergan will donate $25 to charity. The user can select one of three groups to receive the donation: Make It Right, Dress for Success or Children's Action Network.

Television personality Didiayer Snyder will lead the online fundraising campaign for Allergan. Singer Vanessa Williams, author Vicki Iovine, actress Virginia Madsen and gymnast Nadia Comaneci will also serve as campaign ambassadors. Each has a profile on the Web site.

Allergan is also using Facebook and Twitter to promote the effort.

An Allergan representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.