Boston Proper's Online Sales Head North

Share this article:
Since relaunching its Web site Feb. 25, women's apparel marketer Boston Proper has seen online sales grow from 33 percent of overall sales to 41 percent.


Enhanced merchandising capabilities is a factor driving growth at bostonproper.com, the Boca Raton, FL, company said. The relaunched site uses the MarketLive e-commerce platform. Boston Proper's e-commerce team now can cross-sell merchandise from different product categories and design promotions without the need for programming support. Also, items from any category can be grouped into a new category or into a themed product ensemble. Discounts or promotions can be applied individually or to all products in a group.


The site also is streamlined, letting customers reach products with fewer clicks.


As a result of these changes, not only has the number of orders increased, but full-price sales are exceeding expectations and the average order size is higher than usual.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.