Boston Proper Readies Women's Activewear Book
Circulation for Boston Proper Sport will be 1.2 million. Clothing selection combines the company's in-house design team and partnerships with designers such as DKNY, Anne Klein, Ralph Lauren and A.B.S. by Allen Schwartz. The catalog will feature sports-related products including workout wear as well as items for golf, tennis, yoga and swimwear.
The success of the activewear category in the Boston Proper catalog led to the creation of Boston Proper Sport. The book will be mailed to all current Boston Proper mailing list customers.
Other specialty catalogs are in development at Boston Proper.
Titles for The Mark Group, Boca Raton, FL, are Boston Proper, Charles Keath and Mark, Fore & Strike.