Boston Market targets Leap Day birthdays

Share this article:
Boston Market targets Leap Day birthdays
Boston Market targets Leap Day birthdays

Boston Market offered a free lunch to any of the estimated 200,000 Americans born on Leap Day as part of a promotion featuring its limited-time-only chipotle meatloaf and its newest menu item, apple gallette.

On February 29, birthday celebrants were invited to a free individual meal, up to $10 in value. Through promotion on its Web site, the company also ran an online contest for offices to win a free catered lunch on Leap Day, promoting its catering services. This follows a humorous viral video campaign featuring office characters whose jobs are made easier with catering services.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.