Borders Books Enters Online Fray

Share this article:
Book retailer Borders Group, Ann Arbor, MI, last week announced a new e-commerce site, Borders.com (www.borders.com.), that will give its online customers access to almost 3 million book, music and video titles.


Borders also announced a new center, which offers more than 10 million books, CDs and videos, also opened. Borders' three core offerings are organized into six departments: books, music, video, children's (books, music and video), computer books and the Borders NetCafe (chat and bulletin board). These departments include almost 60 subject sections and 400 subsections with 3,000 features that will be rotated regularly.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.