Borders Books Enters Online Fray

Share this article:
Book retailer Borders Group, Ann Arbor, MI, last week announced a new e-commerce site, Borders.com (www.borders.com.), that will give its online customers access to almost 3 million book, music and video titles.


Borders also announced a new center, which offers more than 10 million books, CDs and videos, also opened. Borders' three core offerings are organized into six departments: books, music, video, children's (books, music and video), computer books and the Borders NetCafe (chat and bulletin board). These departments include almost 60 subject sections and 400 subsections with 3,000 features that will be rotated regularly.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.