Bookspan Scientific American Book Club Ride-A-Long

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Bookspan Scientific American Book Club Ride-A-Long

Singer Direct

Description: Inserts will ride along with mailings to active Scientific American Book Club members. These well-educated, mostly male readers are mostly professionals, students and lay readers with a scholarly interest in the sciences. The average age of the file is 57; average household income is $71,000. Most are married homeowners.

Selects: 700,000 universe

Contact: Your list broker or Singer Direct, 800 Westchester Ave., Rye Brook, Ny 10573

Phone: 212/209-1929    

Fax: 646/264-2429

E-mail: nick.schellong@singerdirect.com

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