Bookspan Explains Files to List Professionals

Share this article:
NEW YORK -- Bookspan briefed list professionals about changes and new selections on its large roster of files at a cocktail party following the Direct Marketing Association's List Vision 2001 conference here on Friday.


Bookspan was created in February 2000 as a joint venture between Book-of-the-Month Club and Doubleday Direct Inc. The files are now broken down into three major categories: Bookspan New York (formerly BOMC), Bookspan Garden City (formerly DDI) and Doubleday Select (formerly Newbridge).


As of Sept. 1, all three Bookspan files will have the following new features:


Bookspan GC will begin external order fulfillment at service bureau Commerce Register and will add enhancements, modeling capabilities and new interest book buyer selections.


Bookspan NY also will offer new modeling capabilities in addition to Internet joiners/buyers and recency of affinity category purchase.


Doubleday Select will add new enhancements and will begin monthly updates.


As an incentive for mailers to test, Bookspan is offering 15,000 free names to mailers that use one of the three files they have not mailed before.


Bookspan NY has more than 3.2 million names and a package insert program circulation of 6.3 million per year. American List Counsel, Princeton, NJ, manages the Bookspan NY lists, and Direct Media Inc., Greenwich, CT, manages the majority of its alternative media programs. However, Singer Direct, Scarsdale, NY, manages the Country Home & Gardens alternative media programs for Bookspan NY.


Bookspan GC has more than 4.8 million names and a package insert program circulation of 10.2 million per year. ClientLogic Specialists Marketing Services, Weehawken, NJ, manages the Bookspan NY lists, and Singer Direct manages its alternative media programs.


Doubleday Select has a total file size of 820,000. American List Counsel manages the Doubleday Select lists, and Direct Media manages its alternative media programs.


Bookspan, American List Counsel, ClientLogic, Direct Media and Singer Direct hosted the event, held Aug. 9 at the Grand Hyatt.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.