Books-A-Million to Fulfill Wal-Mart Book Orders
The Birmingham, AL-based bookseller will fulfill all Internet orders from its Florence distribution center in the same state.
The aim is to make Wal-Mart the leader in the online bookselling industry, Books-A-Million said. The alliance with the southern bookseller is the second online fulfillment deal for Wal-Mart. Last month, the Bentonville, AR, retailer signed a similar contract with Fingerhut.