Books-A-Million to Fulfill Wal-Mart Book Orders

Share this article:
Books-A-Million, the No. 3 bookselling chain in the United States, struck a deal with Wal-Mart Stores Inc., this week to become the exclusive provider of books and related products to the world's leading retailer's online customers.


The Birmingham, AL-based bookseller will fulfill all Internet orders from its Florence distribution center in the same state.


The aim is to make Wal-Mart the leader in the online bookselling industry, Books-A-Million said. The alliance with the southern bookseller is the second online fulfillment deal for Wal-Mart. Last month, the Bentonville, AR, retailer signed a similar contract with Fingerhut.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.