Books-A-Million to Fulfill Wal-Mart Book Orders

Share this article:
Books-A-Million, the No. 3 bookselling chain in the United States, struck a deal with Wal-Mart Stores Inc., this week to become the exclusive provider of books and related products to the world's leading retailer's online customers.


The Birmingham, AL-based bookseller will fulfill all Internet orders from its Florence distribution center in the same state.


The aim is to make Wal-Mart the leader in the online bookselling industry, Books-A-Million said. The alliance with the southern bookseller is the second online fulfillment deal for Wal-Mart. Last month, the Bentonville, AR, retailer signed a similar contract with Fingerhut.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.