book

Thanks for the, uh...Lucite frame with your company logo on it (not)

Thanks for the, uh...Lucite frame with your company logo on it (not)

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Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized?

Q&A: Phil Fernandez, CEO, Marketo

Q&A: Phil Fernandez, CEO, Marketo

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Marketo CEO Phil Fernandez answers our questions about the future of marketing.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Amazon.com net sales, marketing expenses up

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Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company.

Amazon.com to acquire Book Depository

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Amazon.com agreed to acquire online bookseller The Book Depository International, a UK-based retailer, on July 4.The Book Depository reported sales of $173.5 million in the 12 months ending in June.

Amazon Q1 sales up, net income down, as marketing expenses balloon

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Amazon.com net sales increased 38% year-over-year to $9.86 billion in the first quarter of 2011, the company said April 26 in an earnings report. However, net income decreased 33% to $201 million in the quarter, compared with the prior year, as marketing expenses increased by $126 million.

My travels with Hemingway and The Godfather: Why you can shove your e-reader

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The closing of my neighborhood Borders reinforces my love for physical books and reaffirms my disinterest in e-reading.

Scholastic turns to data, loyalty in renewed push for book clubs

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While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

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