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Thanks for the, uh...Lucite frame with your company logo on it (not)

Thanks for the, uh...Lucite frame with your company logo on it (not)

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Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized?

Q&A: Phil Fernandez, CEO, Marketo

Q&A: Phil Fernandez, CEO, Marketo

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Marketo CEO Phil Fernandez answers our questions about the future of marketing.

It's alive! HarperCollins augments reality

It's alive! HarperCollins augments reality

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HarperCollins teamed with Dentsu to launch a mobile Quick Response code campaign that drove in-store activity and online engagement.

Amazon.com net sales, marketing expenses up

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Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company.

Amazon.com to acquire Book Depository

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Amazon.com agreed to acquire online bookseller The Book Depository International, a UK-based retailer, on July 4.The Book Depository reported sales of $173.5 million in the 12 months ending in June.

Amazon Q1 sales up, net income down, as marketing expenses balloon

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Amazon.com net sales increased 38% year-over-year to $9.86 billion in the first quarter of 2011, the company said April 26 in an earnings report. However, net income decreased 33% to $201 million in the quarter, compared with the prior year, as marketing expenses increased by $126 million.

My travels with Hemingway and The Godfather: Why you can shove your e-reader

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The closing of my neighborhood Borders reinforces my love for physical books and reaffirms my disinterest in e-reading.

Scholastic turns to data, loyalty in renewed push for book clubs

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While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...