Book Excerpt: 'Who Are Our Must-Have Customers? 7 Steps to Winning the Customer You Haven't Got'

Share this article:
Customers are the lifeblood of your company. And on any given day, there are two different types of people who patronize your business. Core customers are your biggest fans. They love what you do, and they're willing to pay a fair price for it. Best of all, you can count on them to come back again and again. They 're the famous 20 percent of your customer base that provides the equally famous 80 percent (or more) of your profits. Over the long haul, your core customers are the only ones who truly earn their keep -- and they're the ones who will guarantee your future success.


Opportunistic customers see your products or services as commodities. They don't care whether they buy it from you or a competitor, and they'll pull out their wallets only when the price is right.


Click below to access the book excerpt:


http://www.dmnews.com/pdffiles/musthave.pdf
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.