Book Excerpt: 'Who Are Our Must-Have Customers? 7 Steps to Winning the Customer You Haven't Got'

Share this article:
Customers are the lifeblood of your company. And on any given day, there are two different types of people who patronize your business. Core customers are your biggest fans. They love what you do, and they're willing to pay a fair price for it. Best of all, you can count on them to come back again and again. They 're the famous 20 percent of your customer base that provides the equally famous 80 percent (or more) of your profits. Over the long haul, your core customers are the only ones who truly earn their keep -- and they're the ones who will guarantee your future success.


Opportunistic customers see your products or services as commodities. They don't care whether they buy it from you or a competitor, and they'll pull out their wallets only when the price is right.


Click below to access the book excerpt:


http://www.dmnews.com/pdffiles/musthave.pdf
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.