Book Excerpt: 'Google and the Mission to Map Meaning and Make Money'

Share this article:
In August, the world's largest mutual fund, Boston-based Fidelity, bought an estimated 26.6 percent of Google's A shares for $549 million. Fidelity is regarded as conservative but with one of the best research teams going.


Similarly, the really smart money -- the venture capital companies that helped the company set up six years ago -- were not selling much, if any, of their stake after the IPO. That is a significant vote of confidence in Google's technological leadership since 1997 and business acumen since 2000.


If buying shares in Google as a long-term investment is a good idea, and has done much better than expected in the short term, the mid-term could be troubled. Though Google's IPO priced its shares at only two-thirds of Yahoo's value, Yahoo itself and the whole Internet sector looks historically overvalued. If there is a severe correction, then Google's share price will suffer, too.


http://www.dmnews.com/pdffiles/chapter.pdf


The book is available for purchase at Amazon.com or Fleetworks.info.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.