Book Excerpt: 'Google and the Mission to Map Meaning and Make Money'

Share this article:
In August, the world's largest mutual fund, Boston-based Fidelity, bought an estimated 26.6 percent of Google's A shares for $549 million. Fidelity is regarded as conservative but with one of the best research teams going.


Similarly, the really smart money -- the venture capital companies that helped the company set up six years ago -- were not selling much, if any, of their stake after the IPO. That is a significant vote of confidence in Google's technological leadership since 1997 and business acumen since 2000.


If buying shares in Google as a long-term investment is a good idea, and has done much better than expected in the short term, the mid-term could be troubled. Though Google's IPO priced its shares at only two-thirds of Yahoo's value, Yahoo itself and the whole Internet sector looks historically overvalued. If there is a severe correction, then Google's share price will suffer, too.


http://www.dmnews.com/pdffiles/chapter.pdf


The book is available for purchase at Amazon.com or Fleetworks.info.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.